This gentle and effective sulphate-free shampoo purifies and prepares the hair for deeper penetration of active ingredients. Repairs and improves elasticity, strength and shine. Colour Binding.Overworked and distressed hair is extremely damaged. This hair is porous, brittle, difficult to style, lacking shine and movement. The advanced Natural Technology of the FORTIFY range works to deliver intensive repair, strengthening, hydration and protection to renew hair from the cortex to cuticle. FORTIFY restores internal strength and elasticity, rebuilds surface protection to help prevent breakage, seals split ends and adds shine, body and movement.How to use: On wet hair, spread evenly through the roots and massage to create a creamy lather. Rinse.