Silver Screen Ice Blonde Shampoo is an interval colour refresher especially formulated to counteract and neutralise unwanted yellow gold and brassy tones often evident in blonde, bleached or grey hair types. The gentle cleansing action combined with Blue / Violet pigments, Wheat Amino Acid and Organic Plant Extracts, for increased body and a lustrous shine.SLS, Parabens & Petrochemicals FreeActive Botanical ExtractsVegan Friendly - Cruelty FreeAustralian Made